What does "Limited Episode" mean?
Each piece we release is part of a one-off capsule made in limited runs. Once a size sells out, that Episode doesn't come back in the same form. We do it this way to avoid overproduction and to make every drop feel intentional.
Why 100% organic cotton instead of a blend?
ELLA is our iconic unisex crewneck — the jumper we want to last longest in your wardrobe. Pure organic cotton, ring-spun and combed, holds its shape and softens beautifully over years of wear. Blended fabrics have their place (we use TENCEL Modal in MAJA for drape, recycled cotton in YARA for lower impact) but for ELLA, the pure organic cotton story matters most.
Is ELLA really unisex?
Yes — cut in a deliberately medium-fit shape designed to look intentional on any frame. With sizes from XXS to 5XL, the range is built to fit the whole house.
How does it compare to MAJA?
MAJA is our women's signature jumper — 320gsm cotton-TENCEL blend, designed for drape and structure. ELLA is our unisex iconic — 350gsm 100% organic cotton, designed for durability and shared wear. MAJA is the considered women's piece. ELLA is the jumper for everyone in your life.
What if my partner and I want to share one?
Many couples buy one size up from the smaller person and share it freely. The medium-fit cut works well for this. If you'd rather have one each in different sizes, the wide size range means you'll both find your fit.
Will it shrink?
The fabric is pre-washed before construction, so minimal further shrinkage is expected. Following the care instructions — cold wash, line dry — protects both the fit and the fabric.
Where is it made?
Designed and printed in the Byron Bay Hinterland. Woven, dyed and assembled in Bangladesh in a Fair Wear certified factory with OEKO-TEX Standard 100 and Vegan certifications.
When will pre-sale orders ship?
Pre-sale orders will be dispatched in late June 2026. You'll receive a tracking email the day your piece ships.
Can I exchange for a different size?
Yes. Return your original size within 30 days of delivery and we'll exchange for another size, subject to availability. Because Episodes are limited, sizes can sell out quickly — reach out before returning if you'd like us to hold your new size.