(PRE-SALE) Ep. 56: MIA organic extra-oversized boyfriend jersey tee
PRE-SALE RELEASE.
Delivered early-mid August.
Direct from our Byron Hinterland Studio.
A tee about too many tees.
MIA is a comment on the industry that made it. Fast fashion, endless drops, oversupply, landfill by the tonne — a whole system built on making more than anyone could ever wear. So we made one loud, over-branded tee that looks the part… then did the opposite of everything it's satirising.
One small run. No restock. Certified-organic cotton, grown not churned. Made once in the Byron Bay Hinterland — when it's gone, it's gone. The scarcity isn't a marketing trick. It's the point.
The details, done the slow way
Cut extra-oversized in soft Marshmallow with a Choc-Plum V-neck and raglan trim, from 160gsm GOTS-certified organic combed cotton jersey — lightweight, breathable, built to be worn for years, not seasons. A small tonal OD emblem on the front, nothing across the back. The antidote, dressed as the problem.
Buy less. Buy it once. Wear it out. 🤎